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About Us

Although Anicura was first established in 2011, it was not until we adopted our Bella in 2013 that we realised the need for a high quality natural skincare range that works with the skin instead of against it. Despite the pet industry being flooded with skin and coat care products, none appeared to live up to our expectations obtained from having worked with natural ingredients for over 10 years through our sister company and human skincare brand Salcura Natural Skin Therapy.

Using the 10 years of human skin care experience and working closely together with only the best suppliers from around the world, we have been able to create a skincare range specifically developed for pets. Knowing that a dog or cat's skin can be even more delicate than our own, it is of vital importance we only use the gentlest ingredients and leave out the harsh chemicals with all the unpronounceable names! Being surrounded by animals all day, every day, makes us incredibly passionate about what we do and we sincerely hope that after you have used our products you will become that passionate as well!

Tested on humans, suitable for pets!

Louise Rawlinson (Dog Trainer & owner of Doggy Daycare Paws & Claws)
"I am a big fan of all Anicura products and use them every day at work; the Spray for any itchy or flaky dogs, the Gel for any cuts and scabs & the shampoo to help get the smelly fox pooh of my Daycare dogs! I make sure to recommend it to all my clients."

How it works

Anicura creates high quality products that will contribute to your pet's health and happiness. All of our products contain naturally proven ingredients which are highly effective for deep hydration and nutrition to help with your pet's skin. Anyone looking for an effective natural alternative to chemical based products on the market, has come to the right place. Especially animals prone to itchy, highly sensitive skin, dry and flaky skin or any other skin condition will find great satisfaction in using our products.

Our products are designed for one purpose and one purpose only – to help your pet have a healthy skin and coat. We believe that choosing natural products for your pet's skin shouldn't mean you have to compromise on effectiveness!

This is why we believe in the principle of homeostasis - the idea that the body and skin will find its own balance if it is given the right nutrients and care. We will always avoid ingredients that are widely accepted to be unsuitable for sensitive or problem skin with none of our products containing any steroids, parabens, lanolin, phthalates, sodium laurel sulphate (SLS), antibiotics, cortisones or paraffin.

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0208 979 3592

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